On December 7, Meicam, a provider of intelligent video and audio integrated solutions, who has been deeply engaged in the field of technical services for more than 20 years, announced that it had obtained a Round B financing, led by Bilibili and followed by Industry Fund under Wanxing Technology.
Nongfu Spring Strengthens humanized Brand Image with Bottle of Poetry
As a national enterprise that has always been keen to public welfare undertakings. Nongfu Spring jointed with China UnionPay and launched Bottle of Poetry with 24 different patterns. It printed poems of children from mountain areas on more than 100 million bottle of Nongfu Spring drinking water, aimed to let more people hear the "voices from mountains areas". Numberless customers were touched by t
Nongfu Spring Opens Up New-Retailing Layout with recently Launched Vending Machines
On September 8, 2020, Nongfu Spring officially went public on the Hong Kong Stock Exchange, which gain a strong booster for the company's further development. The brilliant performance of Nongfu Spring is closely related to the company's diversified layout, Nongfu Spring has never stopped its efforts to this end, especially for the new-retailing layout.
The Porter of Nature Becomes the Farmer of Northeast Fragrant Rice, Nongfu Spring Plays Around With
On the surface, " The Porter of Nature Becomes the Farmer of Northeast Fragrant Rice " seems to be another crossover innovation of Nongfu Spring. Actually, the launch of this rice product is not just a whim, Nongfu Spring has a close connection with "agriculture". In order to provide reliable supply of raw materials for fruit juice products, Nongfu Spring established its own agricultural bases in
Nongfu Spring Is Ready to Open Up Drinking Water Market Segments
With the increasing awareness of healthy conception, consumers' requirements for the quality and diversification of drinking water grow with each passing day. In this context, various sub categories of drinking water emerge as the times require. Differentiation and being high-end have become the trend of the drinking water industry, with numerous drinking water targeting at infants, students, wome
Nongfu Spring Newly Launched Tan Bing Cup Coffee Series to Meet the Diversified Scenarios
Nongfu Spring has taken the lion’s share in the drinking water industry for many years. Though other brands are trying hard to catch up, with the unique barriers and a broader market of the drinking water, Nongfu Spring has firmly held the number one spot in the drinking water industry with no one rivaling it for many years.
Nongfu Spring: Commercial Innovation is a Key to the Unique Brand Positioning
The drinking water market was already a highly competitive market with many homogeneous products in place before Nongfu Spring was born. In 1997, Nongfu Spring made its debut on the market, and in the face of the fierce competition, it gained a deeper understanding of consumers' demand for high-quality water resources. Starting from the intuitive perception of drinking water, it designed a slogan
Nongfu Spring, the Creativity Player, With Its Inexhaustible Commercial Inspirations
For a long time, what impressed people most about Nongfu Spring are those classic slogans, such as "Nongfu Spring tastes a bit sweet" and "we do not produce water. We’re just porter of nature". Nongfu Spring is good at building a connection with customers by commercial slogans, and the creative ideas are the key to its successful advertisements.
Strength Makes the Classics, Oriental Leaf of Nongfu Spring
China’s tea beverage market has been developing rapidly since the beginning of 1990s, and at the moment, it is in the crucial stage from "quantity" to "quality". With customers’ growing sense of healthy consumption, their demands have gradually shift from simply pursuing a good taste to products with healthy, natural and functional features. As a benchmark enterprise in China's drinking water indu
Nongfu Spring Constantly Opens up Blue Ocean with Differentiation Strategy
With the development of China's economy, improvements of household consumption level and the upgrading of consumption structure, the overall development of China's beverage industry is in a good trend. However, sales of some enterprises go with a big slump as a result of excessive dependence on single hit products, lack of innovation and aging products. The fierce market competition has posed a ch