With the enhancement of consumption consciousness, domestic consumers are more and more cautious about the choices of natural drinking water and various kinds of drinks and food. They not only prefer big brands, but also focus on the attitude of the big brands. Nowadays, consumers are more inclined to self-decision when choosing products. Therefore, only with a right and clear brand attitude,can an enterprise leave a deep impression for consumers. Nongfu Spring, with the attitude that " We are not manufactures of water. We are porters of nature", makes it the cornerstone of brand growth and creates a brand attitude of high quality life for Chinese people.

As a leading beverage enterprise with large-scale, rapid-growth and profitability, Nongfu Spring possesses the world's advanced drinking water production lines. It possesses low energy consumption and high-efficiency railway direct transportation capacity in three major water sources, and has established a closed-loop product quality assurance covering raw materials, researching, manufacturing and sales channels system. The leading equipment level, manufacturing capacity, strong supply chain management ability and strict quality assurance system have won the honor for Nongfu Spring with good products and big brand.

In order to ensure the continuous supply of high-quality natural water, Nongfu Spring has established ten natural water source bases in China. For instance, one of the Nongfu Spring’s water sources is in Mount Wuling, which stretches across Guizhou and three other provinces. The mountain is peculiar, characterized by steep cliffs and dense forests, where the spring water comes from.From the cracks of the cliffs, the spring water gushes out and nourishes nearby vegetation. By dissolving with the quartz sandstone, the clear and sweet spring water contains a variety of natural minerals and features naturally weak alkaline properties.

For 24 years, Nongfu Spring has been dedicated to water of the highest quality. It has always adhered to the "natural and healthy" concept. Insisting on building factories adjacent to water sources and bottle-filling at the water sources to ensure product quality, Nongfu Spring never uses urban tap water and refuses to add any artificial minerals. Besides, Nongfu Spring has been selected as the designated water for the Expo for two years running due to its natural purity, advanced production technology, natural mineral elements that are beneficial to human health and beautiful packaging design. In addition, Nongfu Spring was also selected as the official designated water for the G20 2016 Hangzhou Summit, “Belt and Road” International Cooperation Summit Forum and BRICS Summit 2017 in Xiamen.

In the future, Nongfu Spring will endeavor to expand and strengthen mineral water business, create series of products based on "natural and healthy" concept, promote the development of healthy drinking industry and build a leading enterprise in beverage and mineral water industry.